According to ComScore’s recent report, it seems that Google’s paid clicks for February were 3% higher than the ones from February 2007. Well, but this February had 29 days, which means that practically the real groth is 0% year over year.
February had 515 million paid clicks, while January had 532 million, which means that there is also a 3% declined month over month. The thing that is not clear is if those number are coming from Google’s search network along or from a combination of the search and the content network. Anyway, there is a clear flat trend on paid clicks.
RBC has already weighed in on the results:
Overall deceleration from 30% in 4Q to flattish in 1Q continues to be a
concern… While its impossible to use comScore’s paid click number to
accurately predict Google revenue with any confidence, there does appear
to some co-specific self-inflicted reduction in ads, and these trends
can’t be ignored completely.
This datapoint will not have as much shock value as the Jan data, as
some investors were bracing for a negative y/y comp….our thesis on co
is unchanged, we still blv co’s int’l biz is strong but we’re cautious
on US growth relative to expectations in 08 and blv there is downside to
cons ests (cowen & ubs cut earlier this week)
Well, i’m not so sure, but this might be the delayed impact of Google’s latest changes on the ad formats and clickable areas. Oh, or maybe i’m wrong and the casual internet surfer is getting used to contextual advertising. We’ll have to wait and see what the future has in stores.
According to Google Adsense Blog, an upcoming feature will let you easily manage your ad units from within your AdSense account. This new ad management feature means that your ad unit settings (such as colors and channels) for new AdSense for content ad units will be saved in your AdSense account every time you generate ad code.
Then, if you’d like to change any of these settings in the future, all you do is make the update within your account , you’ll no longer need to manually replace the ad code on all of your pages. Wow, that’s really interesting , it saves me a lot of time.
The ad management feature isn’t yet available in any publisher accounts for now, but it will be rolled out in phases in the next few weeks.
As we all know , Google Adsense is the world’s best ad network but the only thing i didn’t liked at it was that it didn’t allowed fast payment methods like Western Union Money Transfer or Bank Wire Transfer rather it was restricted to the traditional check delivery system which could take weeks to reach you. The good news is that Adsense has introduced a new fast method of getting your payments.
Google Adsense has now introduced Western Union Quick Cash as payment. Western Union Quick Cash is a payment method that allows you to receive your Adsense payments in cash using the worldwide Western Union Money Transfer service. So, you don’t have to wait weeks to receive your money , you will receive it the day after they send the money.
What does that mean ?
* No more wait for check through standard delivery
* No more extra Bank fees
* No more long term clearing times as associated with deposit checks
* Fast money making and Fast delivery
All you have to do is to login your Google Adsense account and go to Payment Details. Google Adsense gave us, the publisher, a good news with this new payment option. Long life Adsense.
