According to a letter sent by Jerry Yang to reject Steven Ballmer’s offer, Yahoo had also announced an Adsense like Ad Sales System, called AMP (Ad Management Platform).

Yahoo AMP was being debated since February during the Interactive Advertising Bureau meeting. The Shareholders were not convinced that the system would work, and Yahoo was trying to tell them otherwise.

As far as it seems, the AMP will simplify online ads selling by Yahoo’s partner publishers in their own websites. Yahoo’s AMP will have Ads focusing in geo-targetting and behavioral analysis, something that is not currently included in YPN, or Yahoo’s Publisher Network.

In Yahoo’s AMP press release it said the following:

The AMP! platform will ultimately help marketers buy across search, display, local, mobile, and video inventory - all from a single, integrated interface. It will have the ability to deliver highly relevant advertising to consumers across the entire Web, driving better results for marketers.

According to Michael Arrington from TechCrunch, it seems that Google and Microsoft are preparing to make an offer on Digg. The question is : how much does it worth right now? Arrington reports that the offer will be in the range of $200 million to $225 million. If this are the correct informations, that’s well below the $300 million price a bank working for Digg was floating a year ago.

But here’s another problem in here, they buyers must be asking themselves: if they buy Digg, will users rebel? Just last week, Kevin Rose (Digg’s founder) declared at a conference in Miami how the Digg community would react if his company got acquired:

For us, we have a fully funded business model, and we have a great ad relationship with Microsoft, and it feels really good to be able to react quickly and not have to worry about some of the problems that come with working with a larger company.

I’ve had several friends that have been acquired by the Yahoos and Googles of the world, and while there is some upside in certain things, for the most part, it slows things down. You can’t get a product out the door fast enough.

Here are some interesting opinions regarding the sale of Digg from some Digg users :

“…i’ve got a bad feeling about this…” (Hobbes24)
“Stay above corporate influence …Well as much as you can…. If you got to sell go with google” (macwisdom )
“Somehow i think if Microsoft manages to buy digg a larger revolt than 09 F9 11… will happen, at least i know what i will do” (t2t2)

“1. msft has spent enough time on this site to realize they are hated, why would they buy a community that hates them?
2. google has lost a few billion the last few months. while a digg purchase is still a drop in the bucket for them, i assume social website acquisitions can’t be a high priority for them and will be frowned upon by the market
3. after hd-dvd, i wouldn’t want digg if i had to buy it. why drop a couple hundred mil for a group that will turn on and shut the site down you in a second?” (canewediggit)

As you can see, Digg users hate Microsoft, but they won’t be too mad if Google aquires Digg. Well, we never know what the future has in stores but we will defenetly find out when the time comes.

According to Google Adsense Blog, an upcoming feature will let you easily manage your ad units from within your AdSense account. This new ad management feature means that your ad unit settings (such as colors and channels) for new AdSense for content ad units will be saved in your AdSense account every time you generate ad code.

Then, if you’d like to change any of these settings in the future, all you do is make the update within your account , you’ll no longer need to manually replace the ad code on all of your pages. Wow, that’s really interesting , it saves me a lot of time.

The ad management feature isn’t yet available in any publisher accounts for now, but it will be rolled out in phases in the next few weeks.

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As we all know , Google Adsense is the world’s best ad network but the only thing i didn’t liked at it was that it didn’t allowed fast payment methods like Western Union Money Transfer or Bank Wire Transfer rather it was restricted to the traditional check delivery system which could take weeks to reach you. The good news is that Adsense has introduced a new fast method of getting your payments.

Google Adsense has now introduced Western Union Quick Cash as payment. Western Union Quick Cash is a payment method that allows you to receive your Adsense payments in cash using the worldwide Western Union Money Transfer service. So, you don’t have to wait weeks to receive your money , you will receive it the day after they send the money.

What does that mean ?

* No more wait for check through standard delivery
* No more extra Bank fees
* No more long term clearing times as associated with deposit checks
* Fast money making and Fast delivery

All you have to do is to login your Google Adsense account and go to Payment Details. Google Adsense gave us, the publisher, a good news with this new payment option. Long life Adsense.